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Article byRita Berto, Psicologa ambientale, dottore di ricerca in Percezione e Psicofisica. The so-called “psychology of housing” is a recent concern and what has been written consists of unverified inferences from a few “extreme” conditions. Our knowledge of the subject is essentially empirical (it derives mainly from people’s complaints about living arrangements, desire for personal privacy, quiet,

Francesca Mueller, surface and pattern textile designer, has been working for years at the crossroads of culture, perception, and digital experimentation. In this interview, she tells us how international experiences, dialogue with materials, and conscious use of artificial intelligence contribute to the design of decorative surfaces that activate memory, emotion, and well-being. MeM: "Your path

The idea that certain "atmospheres" can influence consumer behaviour is widely accepted in marketing, though research is limited and incomplete in this area. For example, studies have examined the effects of individual pleasant stimuli such as music, colour or scent on consumer behaviour, but have failed to examine how these stimuli might interact. Environmental Psychology and in

Nowadays, the built environment has a profound impact on the quality of life, and designing welcoming spaces for vulnerable people requires a rigorous, conscious approach based on scientific evidence. For this reason, within the framework of the European WellHOME project, MeM has developed an articulated study aimed at understanding the real environmental, educational and emotional needs of

Today more than ever, workspaces are called upon to respond to new needs: psychophysical well-being, sustainability, corporate identity, and efficiency. BS Osimo, a company active in the supply of interior design materials, decided to face this challenge by commissioning MeMlab - Mind, Emotion, Movement with the restyling of its operational headquarters. The outcome? A regenerative environment designed on

Erasmus Plus: an asset for the good living. European Funding and innovation: the key role of erasmus plus European funding represents an extraordinary opportunity to promote growth, innovation and social inclusion within the European Union. Through focused programs, the EU provides resources for supporting projects to improve infrastructure, education, employment and scientific research in its member countries. The most established

Color Design is Playing an Increasingly Central Role in Creating Healthy and Efficient Work Environments. To delve into this topic, MeM interviewed Prof. Massimo Caiazzo, President of IACC Italy (Italian Association of Color Consultants-Designers ETS), internationally known for his scientific approach and advanced color solutions. The interview focuses on the color rehabilitation intervention carried out at

We have created this article to provide designers with an effective tool to communicate better with their clients, especially the more skeptical ones, about Biophilic Design. Clearly explaining and debunking the myths surrounding this practice can make it easier to propose solutions that improve quality of life and well-being in residential, commercial, and workspaces. Let's start from the