Our Method
Mem is the first reality in Italy that brings together housing professionals with therapists,
researchers, educators, and consultants: a multidisciplinary network of professionals who believe in the value of artificial space to improve the psychological and physical wellbeing and the quality of life of those who inhabit it daily.
BASICS
Method
We apply science-based tools such as the Bolten–Barbiero Protocol and the BQI – Biophilic Quality Index. It is not just a matter of theoretical models, but rather concrete criteria that enable us to measure and guide every stage of the design process. We are the first in Italy to have adopted them consistently, building up unique experience over the years which guarantees precision and reliability in our projects.
Experience
Each project takes shape by listening carefully to people and co-designing with the many
stakeholders involved. This approach focuses on the real wellbeing of those who live and inhabit the spaces, creating places that do not only meet functional needs, but are also designed to stimulate positive emotions and improve the quality of daily life.
Movement
By mem, design does not conclude with the creation of space: it continues through communication. We tell the story of the change that has been generated, making it clear and accessible to individuals, communities, and territories. In the process, the project becomes a cultural movement able to amplify its impact, spread awareness, and generate collective value.
TEAM - Our Committee
Multi-disciplinary skills at the service of well-being in spaces.
Massimo Caiazzo
Colour design expert
President of IACC Italy
(International Association of Colour Consultants).
Environmental psychologist, PhD in perception and psychophysics, specialized in work and organisational psychology.
Research leader at GREEN LEAF – Affective Ecology Laboratory at the University of Valle d’Aosta.
Rita Berto
Bettina Bolten
Biophilic Design Consultant and Design & Brand Manager affiliated with the Green Leaf of the
University of Valle d’Aosta.
Marketing manager for the furniture industry.
Founder of MeM
Giorgia Donini
Alla base del metodo MeM è presente un comitato tecnico composto da quattro professionisti di rilievo nazionale e internazionale.
The MeM method is supported by a technical committee of four nationally and internationally renowned professionals.
Their expertise ranges from environmental psychology to evolutionary biology, from colour to neuroscience, to communication and design.
This multidisciplinary team provides companies and architectural firms with personalised, direct consulting services, turning design requirements into practical solutions.
These evidence-based approaches create regenerative spaces that improve work quality, productivity and employee
satisfaction.
SPACES - Designing regenerative places
Every area becomes an opportunity for wellbeing, improving health, performance and relationships between people and nature.
Residential
Improved wellbeing and satisfaction at home.
Increased care for the environment and
for consumption.
Corporate
Improved productivity and concentration.
Reduced absenteeism and
increased staff loyalty.
Hospital
Reduced stress for patients and caregivers.
Less time spent in
hospital and lower costs.
Retail/HO.RE.CA
More positive and engaging experiences.
Increased loyalty
and brand value.
School
Improved cognitive abilities and concentration.
Widespread well-being for students and teachers.
Sporty
Stress relief for both patients and operators.
Shorter hospital stays and reduced costs.
TOOLS
Bolten-Barbiero Protocol
The strength of the MeM method stems from science-based tools that guide design towards regenerative outcomes. The Bolten–Barbiero Protocol translates the principles of Biophilic Design into concrete design criteria.
Biophilic
Quality Index
The Biophilic Quality Index (BQI; Berto and Barbiero, 2017) assesses the biophilic quality of spaces objectively, before and after renovation. It also is a certification tool that proves the efficacy of the project.
Communication
Communication is an essential part of the method: it narrates the outcomes with clear and transparent data, countering greenwashing and providing genuine visibility to the projects. In order to inform with awareness.
Result
This integrated approach enhances reliability and strengthens projects. The result is
measurable and lasting transformations that generate value for people, communities and
territories.
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Partners
