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Mem: A new way of living

A hub of professionals in Italy, composed of therapists, researchers, architects, and consultants of national and international renown, providing training and highly qualified personalized consulting for the creation of regenerative spaces through evidence-based design

What is MEM?

M.E.M. stands for Mind-Emotion-Movement:
we start with the Mind to build a solid theoretical basis for new skills;
we move on to Emotions, translating what we have learnt into direct and engaging experiences; we bring everything together in the Movement of Mind and Emotions in space and time.

Since 2021, we offer training courses and consulting services combining innovation, versatility,
multidisciplinarity and practicality. For a higher level of designing than our competitors.
A community of professionals in the field of living, made up of academics, creatives and therapists,
to create a new way of thinking about private and collective spaces, so that the environments in
which we live, work and socialise create psychological and physical well-being for those who
attend them.
In order to always feel at home: in your own home, at work, in places of socialisation.

#feelslikehome

The MeM Method

The MeM Method brings together interdisciplinary consultancy, science-based certification using tools like the Bolten and Barbiero Protocol (2023) and the Biophilic Quality Index (BQI; Berto and Barbiero, 2017), and strategic communication. A comprehensive and modular approach that supports designers and businesses in transforming spaces and projects into measurable, reliable solutions that generate cultural value and acknowledgement.

Residential
Corporate
Hospital
Retail / HO.RE.CA
Educational
Sport

Why we are different!

We promote collaboration among living space professionals, therapists, and consultants.

We offer conscious design of spaces.

We offer innovative, cross-disciplinary, and multidisciplinary courses.

Extreme personalization: you can build your training path based on your needs.

Learning by doing: final workshops and practical exercises to immediately apply what you learn.

Evidence-based design: comprehensive interdisciplinary training with toolkits updated to the latest scientific research.

What they say about our courses

Marco Nicolosi
Engineer
★★★★★

The lessons of these courses are not just a flow of information, but there is a lot of interaction, even to assess understanding and make the course lighter. It was very important to highlight the limitations of certain materials, in order to debunk some myths. Overall, I believe the course is extremely interesting!

Elisa Ciccone
Interior Designer
★★★★★

Attending specialized courses with such well-prepared instructors is an excellent opportunity to complete my professional journey; professional updates like those offered by MEM Lab are hard to find elsewhere.

Anna Patrizi-Mignani
Owner of a furniture store
★★★★★

I came through difficulties that I thought were insurmountable in my relationship with my clients... I had never considered the need to study them psychologically for a proper approach. Now I understand how delicate our work is and how important it is. I didn’t know about biophilia except by hearsay, I thought it was just arranging plants well in rooms... instead, it has a lot to do with deeper psychology and our relationship with the environment around us! Thanks to the instructors at MEM, I will follow all your courses.

Yuri Giannini
Design student
★★★★★

I heard about MEM from one of my instructors and attended one of their courses here. It opens your mind. Now I feel inspired to create and dare, with respect for those who will use my designs and for the nature we often forget we are immersed in. Amazing!

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Do you need advice?

PLANNERS

Create unique projects that fully satisfy the client, structure your work alongside excellence professionals, for an inter- and multidisciplinary approach.

PUBLIC ENTITIES

Schools, institutes, libraries, parks, public halls and spaces: these and many others are the meeting places for citizens of all ages. Bring a new breath to your city, town, or neighborhood, made of well-being, inclusivity, and sustainability.

COMPANIES

What makes a resource productive? Feeling good in your workplace. Choose an interdisciplinary, highly qualified team, focused on the company and its employees. Bring change to your company today!

Latest from the blog

Biophilic Design and AI: Beyond the Aesthetics of Nature

Biophilic Design and AI: Beyond the Aesthetics of Nature

What happens when the skill to generate images meets the complexity of biophilic design? AI is changing the way architects and interior designers imagine, represent and develop spaces. In a few moments, we can generate complex architectural scenarios, explore different environmental configurations and display solutions that, until a few years ago, would have required a lot [...]

Wellness or well-being? They're not the same thing

Wellness or well-being? They’re not the same thing

Does designing a wellness space necessarily mean designing for well-being? This article stems from a reflection shared by Bettina Bolten, a MeM professor, Biophilic Design Consultant, and affiliate of the GREEN LEAF Laboratory at the University of Valle d’Aosta: “wellness” and “well-being” are terms that are increasingly common in the language of architecture and interior design, [...]

Become MEMber!

We create beautiful and inclusive spaces!
MEM opens its doors to architects, engineers, designers, planners, therapists, counselors, academics, and creatives who believe that living, working, and collective spaces can enhance the physical and mental well-being of the people who use them.
If your vision aligns with ours and your skills match, become one of our MEMbers, the trainers of MEM.
Send us an email, tell us about yourself, your studies, your experiences, what you do, and what you would like to share with us: we will contact you as soon as possible.
Join us!

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