The retail restorative experience
The idea that certain "atmospheres" can influence consumer behaviour is widely accepted in marketing, though research is limited and incomplete in this area. For example, studies have examined the effects of individual pleasant stimuli such as music, colour or scent on consumer behaviour, but have failed to examine how these stimuli might interact. Environmental Psychology and in
Designing Wellbeing: the MeM study for the WellHOME project
Nowadays, the built environment has a profound impact on the quality of life, and designing welcoming spaces for vulnerable people requires a rigorous, conscious approach based on scientific evidence. For this reason, within the framework of the European WellHOME project, MeM has developed an articulated study aimed at understanding the real environmental, educational and emotional needs of
Environmental Psychology and Biophilic Design in the HORECA Sector
The HORECA sector (Hotels, Restaurants, Cafes) is constantly evolving, and as designers, it is essential to stay updated by applying the principles of environmental psychology. In a highly competitive market, offering great food or services is not enough: the environment in which customers experience their visit plays a crucial role. Environmental psychology and Biophilic design in
Environmental Psychology and Restorative Design: Interview with Rita Berto
Environmental Psychology and Restorative Design in Interior Space Design In interior space design, Environmental Psychology and Restorative Design play a crucial role in optimizing well-being and productivity for individuals. During the free webinar "What is Environmental Psychology?" scheduled for Wednesday, September 18 at 6:00 PM, Dr. Rita Berto will explore all the topics covered in this article. Here