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regenerative design Tag

Article byRita Berto, Psicologa ambientale, dottore di ricerca in Percezione e Psicofisica. The so-called “psychology of housing” is a recent concern and what has been written consists of unverified inferences from a few “extreme” conditions. Our knowledge of the subject is essentially empirical (it derives mainly from people’s complaints about living arrangements, desire for personal privacy, quiet,

The idea that certain "atmospheres" can influence consumer behaviour is widely accepted in marketing, though research is limited and incomplete in this area. For example, studies have examined the effects of individual pleasant stimuli such as music, colour or scent on consumer behaviour, but have failed to examine how these stimuli might interact. Environmental Psychology and in