Biophilic Retail Design: Designing Commercial Spaces with Nature

Dettagli

Course Objectives:

• Understanding Biophilic Design: Discover how connecting with nature can enhance the physical and mental well-being of both customers and staff in the retail sector.
• Fundamental Concepts & Practical Applications: Learn the principles of Biophilic Design and how to apply them to transform retail spaces into regenerative environments that enhance the shopping experience.
• Designing with Nature: Through Bettina Bolten’s innovative approach, learn how to integrate natural elements into store designs to create immersive and personalized experiences, fostering a lasting bond between customer and brand.

Target Audience:

• Architects
• Interior Designers
• Architecture or Design Students
• Engineers
• Surveyors
• Store Managers
• Companies producing retail furnishings

Course Overview:

Biophilic Design, positioned at the intersection of psychology and biology, is based on the biophilia hypothesis, which suggests that humans have an innate affinity for nature. Even in built environments such as retail spaces, this connection can significantly enhance the well-being of both customers and staff.

Though an emerging concept in retail—particularly in the luxury segment—Biophilic Design is gaining traction for its positive impact on brand perception, customer loyalty, and purchasing behavior.

The measurable benefits of Biophilic Design extend beyond improving customer dwell time; they also contribute to increased profitability for retail business owners.

Considered an applied science, Biophilic Design introduces a fresh perspective to retail, bridging sustainability and salutogenesis (the creation of health and well-being).

This approach enables the creation of personalized, multi-sensory experiences that reflect customers’ psychological, physical, and cognitive characteristics. As a result, innovative solutions emerge that will soon become key performance indicators for retail brands.

Throughout this course, you’ll explore how to effectively integrate biophilic strategies with contemporary retail trends. By designing a biophilic customer journey and curating unique store atmospheres, the shopping experience is transformed into an immersive sensory journey.

A harmonious connection with nature can evoke profound emotions, building a lasting relationship between customers and the brand, making each visit a meaningful and unforgettable experience.

Project Work:

Participants will apply the concepts learned through a project work on real-world retail spaces. You’ll have the opportunity to work on existing case studies or relevant current projects, ensuring the course aligns closely with your professional needs.

The course will conclude with a discussion of the projects, analyzing the results and practical applications of the learning objectives.

Topics Covered:

• Introduction to Biophilia
• Introduction to Biophilic Design
• Latest Trends in the Retail Sector
• How to Integrate Biophilic Design into Modern Retail Trends
• Tools for Implementation (Protocols & Models) in Retail + Case Studies
• Practical Application / Project Work

What’s Included:

• Instructor’s handouts
• Bibliographies
• Final workshop

Note: No recordings will be available for this course.

Format & Duration:

This 9-hour course, spread over three days, offers an intimate learning environment, allowing participants to join remotely from home with an internet connection.

Additional Information:

If the minimum of 6 participants is not reached, the registration fee will be refunded.

If you are part of a design studio or if a friend or colleague might be interested in this course, you both qualify for a 15% discount (not combinable with other ongoing promotions).

Are you part of a design studio, or do you know someone who might be interested in this course?
Invite them now!

Both of you will receive a 15% discount on the course price (not combinable with other ongoing promotions).

MeM has introduced a new way to apply biophilic knowledge through the round table discussion:
Round Table: Innovating in Retail with Biophilic Design, led by Chiara Marchetti, architect, biophilic designer, lecturer, researcher, and founding member of AIPAA.

Sign up for our Biophilic Design course and enhance your design skills to create environments that promote well-being and productivity.

Course purchase: €260 + VAT

Roundtable purchase: €150 + VAT

Course + roundtable purchase: €365 + VAT

Contact us for more information at info@memlab.it