The color in HO.RE.CA.: color design for hotels, restaurants, and cafeterias

Dettagli

Objectives of the course:

• Fundamentals of Color Design: Learn the strategic importance of color in creating welcoming and stimulating environments in HO.RE.CA. spaces.
• Psychology of Color: Apply knowledge of color psychology to positively influence customer perceptions and behavior.
• Color Ergonomics: Integrate ergonomic principles to enhance comfort and functionality in spaces, reducing visual fatigue.
• Practical Applications: Develop skills for the practical application of color in various HO.RE.CA. environments, from reception areas to dining rooms.

Target audience:

• Architects
• Engineers
• Surveyors
• Interior designers
• Architecture or design students
• Furnishers
• Companies involved in designing and creating furnishings for the HO.RE.CA. sector.

Course description:

The Importance of Color in Hospitality Structures

Color is a fundamental element in the design of hotels, restaurants, and bars. Not only does it capture the attention of customers, but it also influences their emotions, perceptions, and behaviors. Strategic use of color can enhance the customer experience, foster loyalty, and increase sales. Therefore, professionals in the field must have an in-depth understanding of the psychological and physiological effects of color.

Color design in HO.RE.CA. spaces is a complex discipline that requires a deep knowledge of color theory, psychology, and ergonomics. Strategic and conscious use of color can transform commercial spaces, improve the customer experience, and contribute to the success of the establishment.

Functions of color in HO.RE.CA. spaces

Color in hospitality spaces serves several essential functions:

• Attracting and guiding customers
• Communicating brand identity
• Highlighting services
• Influencing the mood and behavior of customers

Color Design in HO.RE.CA. Spaces

Color design requires a combination of creativity and scientific knowledge.

In the HO.RE.CA. field, several aspects need to be considered:

• Harmonies and Color Contrasts: Understanding color harmonies helps create pleasant and balanced combinations. Using contrasts in tone, saturation, light-dark, and warm-cold can make the space more dynamic and interesting. The contrast of quality and quantity can be used to highlight specific areas.

Types of Color Contrasts:

• Tone contrast
• Saturation contrast
• Warm-cold contrast
• Light-dark contrast
• Complementary contrast
• Polarity contrast
• Quality contrast
• Quantity contrast
• Surface contrast
• Simultaneous contrast
• Successive contrast
• Metamerism
• Prima Donna effect.

Psychology of color applied to HO.RE.CA.

Color has a significant impact on customer emotions and behaviors. The psychology of color in the HO.RE.CA. sector focuses on understanding how different colors influence customer perceptions and reactions.

Main Psychological effects of colors: Red, Orange, Yellow, Green, Blue, Indigo, Violet, Black, Gray, Brown, Pink.

Color Ergonomics

Color ergonomics focuses on creating HO.RE.CA. environments that are not only aesthetically pleasing but also functional and comfortable for both customers and staff. Careful color design can improve the readability of information, facilitate orientation, and reduce visual fatigue.

Ergonomic considerations:

• Readability and visibility
• Lighting and color
• Physiological well-being

Color application in HO.RE.CA. spaces

Each area of hotels, restaurants, and bars can benefit from specific color design.

Zones of the space:

• Reception and lobby
• Dining rooms
• Bars and lounges
• Rooms and suites
• Service areas

Each section requires careful color analysis to ensure that the chosen colors enhance the overall customer experience and contribute to the establishment’s success.

What is included:

• Registration of individual sessions available for one month after the course, for registered participants only.

Mode:

This 8-hour course, distributed over 4 sessions, offers an intimate learning environment, with the option to attend from home via internet connection.

Additional information:

• If the minimum number of participants (6) is not reached, the registration fee will be refunded.

If you are part of a design studio, or if a friend might be interested in this course, both of them will receive a 15% discount on the course price (not combinable with other ongoing promotions).

Transform your expertise in color design into a powerful tool for success in the hotel, restaurant, and bar sectors.